Asmara Gebreselase
Head of Operations and Improvement

Asmara Gebreselase

With over twenty years’ experience in customer-focused fields, Asmara has dedicated her career to helping underserved groups overcome complex obstacles and re-enter the workforce.

Asmara is the Head of Operations & Improvement at Renaisi. In this role, Asmara oversees the performance and the development of quality and compliance in our person-centred services. Working in collaboration with our stakeholders, funders and partners, Asmara ensures our projects’ objectives align with Renaisi’s vision and purpose.

Asmara is a big believer in learning and improvement and, as part of her role, actively creates the culture, systems and resources for ongoing learning and development within Renaisi.

Asmara has managed projects including New Deal, Work Programme, ESF Families Programme, Southwark Works, Stepping Stones, Hongkongers Employment Support and Mission PERM.  She is well versed in various funding sources, such as government-funded provisions, grant-funded projects, and the “payment by results” model.

Asmara holds a 2:1 Bachelor’s degree (HONs) in Media from the University of Bedfordshire and has experience working in broadcasting and production. 


  • Project management
  • Quality assurance management
  • Stakeholder engagement
  • Risk and issues management